“Rewards” are incentives or perks of various kinds that local businesses, organizations, and individuals can offer to Goshen Funded crowdfunding campaigns. These serve to entice others in our community to donate to a particular campaign. A person contributing to a campaign can donate directly. They can also choose a Reward and donate indirectly. They receive the Reward for their own use, and the business that created the Reward is the actual donor to the crowdfunding project.
Here’s where an example could help.
Oakley Studio is my home-based business providing web site design, site hosting, ecommerce, and related services. (My business is providing the hosting for this web site.) In my Community Funded account, I have created a “$10 Website Coupon” Reward which I can offer to any crowdfunding campaign I wish to support. The coupon is for one free month of website hosting for new or existing clients.
So this reward would be attractive to any of my existing clients. They contribute $10 to a crowdfunding campaign, and I give them a free month of web site hosting. For some of my clients that would be a good discount off their regular monthly hosting expense. I anticipate it will also be attractive to many potential new clients who may not have been aware of my business before, but who will discover my Reward and decide it’s time for them to get going with their own blog or online business.
For businesses like mine, this is a way to contribute to some exciting initiatives in our community that I believe will help make this a richer place to live and work. At the same time it is marketing for my business, helping attract new clients to my business.
Here’s another example. County Seat Cafe has created a “Discounted Gift Certificates” Reward where contributors to a crowdfunding campaign can get a $20 Gift Certificate (for any menu items) for $15. It’s a $5 savings for the donor, who gets a $20 value at the cafe. And all the money goes to the crowdfunding campaign. County Seat is essentially donating the food and drink for free. Obviously this Reward helps the campaign achieve its funding goal. It also helps County Seat build more brand awareness, and bring in new customers.
Hopefully these examples get you thinking about how your own organization or business can use Rewards to support the things you love while also providing some new branding, marketing, and more for your business. It’s a win-win-win for our local crowdfunding campaigns, for the individual contributors, and for everyone who creates new Rewards. Sound good?